Toronto Raptors Kawhi Leonard is bound to be a free agent soon, not only a year removed from joining the pack in what's bound to be a blockbuster 2019 offseason, but also pending as one of the biggest names available for sneaker brands.

The Klaw recently turned down a four-year, $22 million extension with Jordan Brand, whom he's endorsed since coming into the league, as industry sources say that the company will let Leonard walk when his contract expires later this year, according to ESPN's Nick DePaula.

While he was originally a prospect with a lot of upside due to his unmatched defensive abilities in the wing, his public persona markets very poorly, giving a huge brand like Jordan, a Nike subsidiary, little enticement to retain him at a heftier figure.

DePaula explained just how poorly profitable Leonard has been, while others like Russell Westbrook and Chris Paul have helped move the needle for the legendary Jumpman logo.

“Jordan featured Leonard in its Gatorade-affiliated “Like Mike” campaign at the start of last season to little fanfare — he's likely best known in the marketing world for his deadpan expressions in local San Antonio grocery store ads. In an era where players can single-handedly flex their star power and promote products on social media, Leonard has also shown little interest in his online presence. His last tweet (of just four total) was three summers ago; he has no Instagram account.”

Leonard's refusal to go above and beyond to market himself has resulted in scarce interest from Jordan to make a more lucrative offer to retain him. Unless he can change that part of his perspective, he will be facing a very arid market with not many suitors, despite being one of the biggest names available, along with Philadelphia 76ers center Joel Embiid.

If rumors are indeed true, the Leonard camp wanted to get him to a bigger market in hopes to promote him as a star — but all signs indicate he has little to no interest doing anything other than playing basketball.