It's the most wonderful time indeed for select children in Western Pennsylvania. Pittsburgh Steelers wide receiver JuJu Smith-Schuster organized a shopping spree for the kids of the Boys & Girls Club of Western Pennsylvania, in a heartwarming act ahead of the holiday season.

Smith-Schuster said that this act was him paying it forward and doing what others have done for him in his youth. (via Steelers.com)

“With the JuJu Foundation, this is something that is near and dear to my heart,” said [Steelers WR] Smith-Schuster. “It's all about giving back to the kids. I remember when I was younger, I always wanted to have a role model come back to our Boys & Girls Clubs, our school. Being able to give back with school stuff, whether it's clothes, toys or whatever it might be. Now that I am in that role, it's awesome. Giving back is what it's all about.

This is the type of stuff you love to see, especially now that the holidays are creeping nearer and nearer. Smith-Schuster clearly knows a thing or two about the impact a player of his magnitude can have on the youth. In doing this nice act, the Steelers star hopes to be a role model to these young impressionable kids.

Scott Koskoski, vice president of advancement and philanthropy for the Boys and Girls Clubs of Western Pennsylvania, said that this kind of event by the Steelers WR would have a big impact on these kids.

“A seed is planted in the minds and the hearts of these youth to say I'm special too. I matter too. I must matter because someone like JuJu is paying attention to me.”

It's nice to know that there's still a lot of good in the world, and JuJu and the Steelers are helping to propagate that goodness. If he wants to be a good role model, though, he may want to start by not doing dangerous stunts for a TikTok video.