ID Xbox posted and quickly deleted a post today on X, formerly Twitter, which used AI generated art to promote Indie developer titles. The tweet, which contained a picture of people sledding around the ID Xbox logo with someone sitting at the center. From a distance you might not be able to tell, but up close the picture is about as AI as it gets.

ID Xbox Tweets AI-Generated Art To Promote Indie Games

The @ID_Xbox X Account, an Xbox X account focusing primarily on indie games, recently posted a tweet of an AI-generated art image. The tweet itself says “Walking In An Indie Wonderland” before asking viewers about their favorite indie games of the year. Additionally, the picture itself contains some children sledding around in the snow, with the ID Xbox logo in the center. Overall, the post was meant to promote Indie gaming titles.

While the picture and caption itself aren't necessarily bad in terms of the content itself, the idea of using AI generated art to promote indie title seems wrong for a few reasons. Firstly, there's still a hotly debated subject of using AI-generated art, which uses existing art already created. Additionally, it also seems lazy on Xbox's part not to produce their own art to promote Indie titles.

Additionally, many users wonder why Xbox didn't consult indie artists to create art promoting indie games. Overall, it just seems strange and we wonder if the idea ever crossed their minds. It's not as if hiring an artist to draw a picture like this would financially set back Microsoft for years. We just don't get it, and apparently several others didn't either.

“Lol the irony of trying to pretend you care about indie games when you use Ai images for advertising,” said X user josiahdoodles. Essentially, most of the responses seem to mock Xbox for not hiring an actual artist to create one image. If Xbox wanted to make a post about Indie games, why use AI to spread the word?

ID Xbox since deleted the tweet. However, users all over X captured the image and reposted to social media. Once something goes online, it never goes away. Thankfully, the picture itself didn't contain any sort of overly violent or sexual imagery. We imagine that would cause a lot of problems while scarring some for life.

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