When 2point0 arrived in AEW, it was met with very little fanfare.

Known nationally as Ever-Rise during their time in NXT, where they most notably feuded – albeit sort of one-way – with Hit Row, the French Canadian tag team came made their way to All Elite Wrestling thanks to a call between Chris Jericho and his old tag team partner Kevin Owens, who vouched for their strength in the ring and characters outside of it.

The results, though initially meager, have steadily grown with the compounding nature of a runaway snowball unleashed on a downhill ski slope, to the point where their sheer goofiness has transcended Tony Khan’s promotion.

Friends, 2point0 has gone viral, and “Daddy Magic” Matt Menard has become a certified meme lord in the process.

2.0 have become AEW’s weirdest internet sensation.

People like to poke fun at wrestlers for the number of five-star matches they have or don’t have, according to Dave Meltzer. Folks will ridicule performers like the Young Bucks or Kenny Omega for seemingly having a base match grade of four stars and will then laugh at wrestlers like Edge, The Rock, or, up until recently, Seth Rollins for never earning a perfect grade on the Wrestling Observer scale.

A fickled system? You bet, but hey, everyone has an opinion, and the internet allows everyone to express it how they see fit.

Now granted, fans have been debating over and making fun of match ratings and performances for years now; folks rated the original Wrestlemania in grassroots newsletters, and new papers have been covering the sport since before many other professional leagues came into existence.

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The biggest difference in 2022? Folks are now doing so in the form of memes, gifs, and TikTok videos. And who, you may ask, has been the king of the wrestling meme world over the past month or so? Well, that would be Daddy Magic Matt Menard, who has become the go-to measuring stick for wrestlers in WWE versus AEW after securing the first five-star match of his career as one of the ten men in the Anarchy in the Arena match.

Is it funny showing Edge give a sped-up impassioned promo opposite the goofiest look in professional wrestling to the musical stylings of Bring me the Horizon? Yes; yes it is. Is it funny when Edge is swapped out for The Rock, Roman Reigns, or, at least up until recently, Seth Rollins? Yes again; really, anything involving Menard and his 2point0 partner Angelo Parker is funny because Menard is an objectively funny dude.

From calling himself Daniel Garcia’s dad during their pre-Jericho Appreciation Society run, to the duck face he flashes in every promotional picture and the incredible introduction he delivers before every JAS match, Menard is more mascot than legitimate challenger for the AEW tag team belts, but that isn’t necessarily a bad thing.

If anything, Menard’s current run has elevated his stock considerably, going from a member of a lower-card cult-favorite tag team with fun, guitar-heavy intro music, to legitimately one of the more eccentric characters in All Elite Wrestling who will have a shelf life long after the JAS has dissolved.

Though Kevin Owens ultimately spurned AEW with his decision to re-sign with WWE, his decision to call Chris Jerico and advocate for his fellow countrymen delivered onto the wrestling world one of the most entertaining duos of the last year and created a meme machine the likes of which even all of Tony Khan’s money couldn’t buy. A solid consolation prize indeed, Mr. Steen.