Milwaukee Bucks’ president Peter Feigin believes that one of his primary responsibilities is to build an unbreakable connection between the city and his organization. He even addressed what he feels to be a very serious issue within the local community.
In a fascinating conversation with Dennis Punzel of The Wisconsin State Journal, Feigel discussed the work that the organization has to do to win back some of the city’s sports fans.
“This is fantasy world. We’ve been given a magic wand and we can actually recreate a sports professional brand in one of the greatest states in the country that’s rabid about sports.”
“If one other person tells me, ‘I haven’t been to a Bucks game in 10 years,’ I’m going to punch him in the nose,” Feigin joked. “I’ve had enough.”
“We’ve lost a generation of fans. We have lost the interest. We are the NBA team of the state. We have a great history, we are one of 13 teams that have an NBA championship. What we’ve done has been a little dormant over the last decade, which is real tough for any entertainment venue, especially a sports team. What we’ve got to do is reengage fans.”
Feigin believes that as much as the organization needs the city, Milwaukee could benefit from the opportunities that come along with an NBA basketball team.
The New York City native is aware of the social and economic issues within the city and hopes that the Bucks can help in whatever way they can.
“We know we can’t cure the world,” Feigin said. “But we are very determined to get ourselves involved in programs that we can measure a difference in and put our claws into for a long period of time and show a difference.”
Addressing the specific issues that he feels affect the city, Feigin took an admirably honest approach.
“Very bluntly, Milwaukee is the most segregated, racist place I’ve ever experienced in my life. It just is a place that is antiquated. It is in desperate need of repair and has happened for a long, long time. One of our messages and one of our goals is to lead by example.”
During a turbulent time of racial tension in America, it is important that prominent figures in society such as Feigin speak openly to inform and promote communication.
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