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Jeremy Lin to appear in ‘Hulk’ Marvel Comics series

The marketing opportunities are flourishing for new Brooklyn Nets signing Jeremy Lin, who will now have the opportunity to star in a “Hulk” Marvel Comics series.

The 28-year-old, who recently signed a three-year contract this summer, is now slated to star in the “Totally Awesome Hulk” series this December.

“I was here in New York when Linsanity happened and it never stopped for me,” Greg Pak; who’s writing the issue, told Scott Rosenberg of AMNY. “I followed him everywhere. I just love the guy. And at a certain point, I just found myself thinking, ‘Hey, wouldn’t it be cool if the biggest Asian-American superhero met the biggest Asian-American sports star?’”

While “The Incredible Hulk” has been largely an American character ever since its debut in the comics in 1962, the mantle has been taken over by Korean-American character Amadeus Cho, who made his debut in 2005 in the “Amazing Fantasy” series and ultimately transitioned into the Totally Awesome Hulk series.

“They had me with Hulk’s hair. We’re kindred spirits,” Lin said. “It is an honor and a cool opportunity to become part of the Amadeus Cho, ‘Totally Awesome Hulk’ storyline. Additionally, I think it’s great that Marvel is making real efforts to add diversity to its superheroes and their origin stories.”

Editor-in-chief Axel Alonso was in the home crowd when Lin scored 28 points for the New York Knicks in a 99-88 win over the Utah Jazz on Feb. 6, 2012.

“It was phenomenal,” said Alonso. “Seeing an Asian guy basically own the floor and single-handedly win the game, you just don’t see that. … I’ve been to Madison Square Garden countless times, but I’ve never seen the Garden embrace someone like an everyman hero like that.”

Lin’s proximity to New York City definitely plays a huge part in the deal, as it was a lot easier to reach out to his people and pitch the idea to him in a market as rich as the big apple.

“The idea of having Lin in a Marvel comic book was exciting,” said Alonso. “And Greg did not need to have to sell me on the synergy of having Amadeus Cho team up with Jeremy. It was really a matter of finding a way that the story could connect and make sense. And he’s done just that.”

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