The NBA on Monday afternoon announced the release the schedules for the 2017-18 season, which has allowed for each team in the league to present it in their own fashion.
The Orlando Magic used this opportunity to unveil their schedule in a unique with their mascot, Stuff the Magic Dragon, using cream pies to people wearing each of the other teams.
#ICYMI – @STUFFMagic threw some pies together for schedule release! https://t.co/VPUCBU7IVA
— Orlando Magic (@OrlandoMagic) August 15, 2017




This is an interactive that brings some much-needed attention to the franchise via social media to the Magic ahead of next season where they hope to snap a five-year playoff drought. That said, Orlando is a smaller market team and things of this nature recommended route to attract more eyes to them.
The front office has strong together a few moves this offseason by bringing several veteran players such as Marreese Speights, Arron Afflalo, Jonathon Simmons, and Shelvin Mack in hopes of seeing the team make a significant leap forward. Orlando has won fewer than 30 games in four out of the last fives seasons while finishing no greater than fifth place in the Southeast Division.
The Magic are currently projected by ESPN to win 32.2 games next season that would once again put them outside the playoff picture with the 10th best record in the Eastern Conference.