On Wednesday morning, the NBA announced that they have agreed to a multiyear partnership with Puma. As a result, Puma will now be recognized as an official marketing partner of the league:

“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”

According to the NBA’s official report, this new agreement will allow Puma to feature athletes in their respective NBA uniforms and team logos.

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Several players wore Pumas in the NBA’s early days, but the level of competition in the shoe industry has continued to rise. As far as footwear, players have several options to choose from nowadays. Puma, however, is hoping to regain some of the presence it once had in the league:

“PUMA played an important part in the early footwear culture of the NBA,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development. “As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”

Puma already has a pair of solid options in their lineup of basketball shoes. In October 2018, the company launched its first signature shoe – the Clyde Court Disrupt. Their newest model — the Uproar Charlotte — was unveiled before the 2019 All-Star festivities. More options are expected to be on the way.