Rachel DeMita has new home with Caesars Sportsbook partnership

Caesars Sportsbook has already made a few splashes to expand its roster of celebrities and talented content creators, but they've landed a big one on Tuesday. Caesars Sportsbook, a part of Caesars Entertainment, Inc. announced today the signing of former NBA 2KTV host Rachel DeMita.

A popular former Division I All-American basketball player, TV personality and social media content creator, DeMita will be taking her talents to Caesars Sportsbook, where she'll be a brand ambassador for the ever growing company while producing and delivering original sports betting content around basketball that will be distributed across Caesars’ social and other media channels.

DeMita is known for hosting and producing the first-ever TV show broadcast through the NBA 2K series. The show, called NBA 2KTV, grew in popularity and engagement thanks in large part to the charisma and creativity of DeMita's.

“I’m so excited to be a part of the Caesars Sportsbook team,” Rachel DeMita said. “We are going to create some incredible content around basketball this season with the many sports fans who enjoy betting on the game. I’ll be jumping in quick, so make sure to be on the lookout!”

Per the release, DeMita will create a series of fan engagement content pieces with Caesars Sportsbook to help basketball fans enjoy and understand the game. The Christmas weekend could feature some fun content via DeMita, so definitely stay tuned.

“Rachel is an incredible talent who knows how to engage with a wide array of audiences,” CMO of Caesars Digital Sharon Otterman said. “Her deep knowledge of basketball and ability to create compelling content stands out among the many personalities in sports. We can’t wait to collaborate with her and see what she brings to life.”

In addition to DeMita, Caesars Sportsbook also launched a nationwide advertising campaign back in August 2021 with actor and comedian JB Smoove embodying the legendary Caesar. Actor and comedian Patton Oswalt is also featured in some of those spots as well.

Caesars, which is the official casino sponsor and an official sports betting partner of the NFL, is currently live in 21 states and jurisdictions – 14 of which are mobile – and operates the largest number of retail sportsbooks across the country. Caesars Sportsbook also has partnerships with the NBA, NHL, MLB, and several individual professional sports teams, while being the exclusive odds provider for ESPN and CBS Sports.

For more information, visit the official Caesars Sportsbook website.