The NBA is moving away from using the term “owner” over controversies of racial implications. NBA Commissioner Adam Silver, no less, is one of the more vocal personalities regarding the issue, saying that the league has tried to move away from using the terminology. However, Dallas Mavericks “owner” Mark Cuban isn't buying in with that.

TMZ Sports was able to catch up with Cuban and get his thoughts on the issue:

“It's not that big a deal.”

“If you run a company, own a company, start a company … you decide [on what to call yourself],” Mark Cuban told TMZ Sports.

Cuban purchased the Mavericks in 2000 and to this day, he still uses the word “owner” as his official position in the Mavs organization.

Apart from Silver, other players have also voiced out their concerns regarding the issue, particularly Golden State Warriors forward Draymond Green.

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In 2017, Green began to speak about the issue on Instagram when he took exception to a controversial statement by Houston Texans owner Bob McNair. Cuban responded by saying that they own “equity” and not the people.

The ever so outspoken forward has been on record about his opposition to the use of the term, saying that it creates a connotation of racism. He even spoke about the issue extensively on LeBron James’ talk show, The Shop.

Other teams have made their respective changes – and Commissioner Silver is all for it. Steve Ballmer of the L.A. Clippers now refers to himself a “Chairman.” The Philadelphia 76ers call their owners “managing partners.”

There really is no official ruling that all teams have to abide to regarding this issue. So Mark Cuban can keep his title as he sees fit.