The NBA as a whole has taken a drastic hit in overall viewership this season, seeing a 13% local decline in ratings. Yet the Golden State Warriors, who led the league in viewership in the past few years of dominance, have seen a precipitous 66% drop in ratings, only above the Denver Nuggets (minus-72%), who are facing carriage issues, according to data compiled by the Sports Business Journal.

NBC Sports Bay Area has been a must-have channel for Warriors fans, but the ugly start to the season turned many away from the product — and the results are evident.

According to SBJ's numbers, no team is averaging even a 4.00 rating in their local market, and only the San Antonio Spurs, Milwaukee Bucks, Oklahoma City Thunder, Boston Celtics, Philadelphia 76ers, Portland Trail Blazers, and Los Angeles Lakers have reached 3.00.

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Eleven teams have struggled to hit a 1.00 rating locally, including both the New York Knicks (0.85) and Brooklyn Nets (0.45) — the third-lowest mark this season.

The Warriors were already preparing to face most of the season without an injured Klay Thompson, but the roof came crashing down on their head once Stephen Curry suffered a broken left hand in the fourth game of the season. That injury took the air out of the state-of-the-art Chase Center, the Warriors' postseason hopes, and consequently, the ratings.

Curry's return in March might aid local viewership to see how he fits along newcomer Andrew Wiggins, but with no postseason in sight, the 2019-20 season will register as a major L for one of the league's most successful franchises in recent years.