The NBA has announced a new partnership with sports book operators William Hill. Under this arrangement, the company will serve as a Proud Partner and an Authorized Sports Betting Operator of the NBA in the United States, according to the league's official report.

According to the NBA's press release, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books throughout the United States. The company will also see its name promoted on several of the league's platforms, including its website, app and social media sites.

Scott Kaufman-Ross, who serves as Senior Vice President and Head of Fantasy & Gaming for the NBA, provided a statement with regards to this new partnership:

Article Continues Below
More NBA News
NBA Commissioner Adam Silver walk through the audience during the 2025 NBA Draft Lottery at McCormick Place.
6 NBA teams that never drafted with the first overall pickSpencer See ·
LeBron James, Stephen (Steph) Curry, who may be heading to an ESPN NBA broadcasting booth after they retire, after Lakers-Warriors game on December 25, 2024.
ESPN has ‘hopeful’ LeBron James, Stephen Curry wishAndrew Korpan ·
Sep 24, 2013; Sacramento, CA, USA; Sacramento Kings minority owner Shaquille O'Neal talks to the media after the press conference at Kings Practice Facility. Mandatory Credit: Ed Szczepanski-Imagn Images
Shaq’s ex-nemesis shows up at Game 1Zachary Draves ·
Shaquille O'Neal Lakers NBA
Shaquille O’Neal hilariously crashes NBA Countdown set before Game 1Josh Davis ·
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt listens during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-Imagn Images
JJ Watt issues nostalgic demand to the NBA FinalsZachary Draves ·
NBA commissioner is Adam Silver presents Oklahoma City Thunder guard Shai Gilgeous-Alexander (not pictured) with the Michael Jordan Trophy for winning the most valuable player award for the 2024-25 season before game two of the western conference finals for the 2025 NBA Playoffs at Paycom Center.
Adam Silver shares heartfelt farewell message for NBA on TNTMiguel La Torre ·

“William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market,” Kaufman-Ross told NBA.com. “We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.”

Betting has always been a hot topic in the NBA, and now that it's legal, more and more fans are participating. The league's trust in William Hill didn't just come on a whim, though. The popular sports book company has 85 years of history in this field and operates in 10 different states.