The landmark NCAA rule change now allows for college athletes to profit off their name, image, and likeness has finally come to life, and NBA stars couldn't help but react to it.

The deals came hot and heavy for these star amateurs, with negotiations reportedly starting for some NCAA athletes as early as midnight. LSU offensive lineman Marcus Dumervil spoke to the New York Post on how it went down from their perspective. Dumervil was able to lock down endorsement deals with Jenloop and Tomahawk Shades.

“It was a little bit of a roller-coaster,” the NCAA star said. “It’s been a long time coming. It’s been a wild day for athletes across the country.”

Of course, the fact that it's only happening now for NCAA athletes means that a lot of NBA professionals missed out on some coin from their time. A few of them had different reactions to the massive rule overhaul.

Washington Wizards star Bradley Beal on the other hand sent out a stern warning to NCAA stars. With these new opportunities comes a whole new distraction that could derail some from their professional dreams if they're not careful.

But perhaps the best reactions came from Miles Bridges and JJ Redick, two very notable NCAA stars from Michigan State and Duke respectively. Bridges famously donated $40 to resolve an investigation from back during his college days. JJ Redick meanwhile bought into his preppy college villain persona, revealing just how he'd go about his own NIL endorsements if he had the chance back then.

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