David West retired a two-time All-Star and a two-time NBA champion, but now he's seeking his next challenge in life. West is turning his attention towards college basketball and he's taking on the NCAA by joining the Historic Basketball League (HBO) as its COO.

“I want to be on the right side of history, it’s that simple,” David West told Joseph Nardone of CBB Today and ClutchPoints. “These guys playing with passion and for the love of the game is true, but they also deserve an opportunity to share in the profits they help generate. We need to change this narrative. We need to create a path that gives players the option to take a more professional step toward their careers and personal development. Offering athletes educational opportunities that are innovative, tangible and applicable to their future pursuits gives them the ability to maximize their potential during their brief time as college students.”

Taking on the NCAA is a tall order, but it's nice to see West working to advocate for college basketball players. HBL is looking to become an alternative to the NCAA, and as West states, they plan to share profits with the players.

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The NCAA is a giant with a firm grasp on the college sports landscape. Eventually, someone will come along and challenge the NCAA. Perhaps West and the HBL will surprise everyone and mount a successful challenge.

If nothing else, West's heart is in the right place.