Stephen Curry has been the NBA's media darling for virtually his entire career. But at least for this postseason, the Golden State Warriors point guard looks poised to relinquish his title.

The NBA released their social media numbers for individual players. Stephen Curry listed at a gargantuan total of 88 million. But the Warriors star still lagged far behind the first placed – Memphis Grizzlies All-Star Ja Morant, who racked up a mind-boggling 149.3 million social media views for his highlight plays.

Morant's tally is so head and shoulders above the rest that his total ranks higher than the next two highest stars in Stephen Curry and Jayson Tatum combined. He also more than tripled the totals of playoff supernova Chris Paul and defending NBA champion Giannis Antetokounmpo.

Taking these numbers into consideration, it's clear the Warriors-Grizzlies is a must-watch series in the second round of the NBA Playoffs. With the two most marketable stars left standing going toe-to-toe, it has the feel of a Conference Finals clash already.

The series seems destined to go seven games – or at least that's what the NBA world needs from it. The contrasting highlights alone from the sharpshooting Stephen Curry and the gravity-defying Ja Morant are enough to keep us hooked to our screens. The numbers reflect that as well. Warriors-Grizzlies Game 3 is on Sunday.