Though the business has been faced with legal issues in the past, LaVar Ball is relaunching his Big Baller Brand line of apparel. His son, LiAngelo, will be a face of the brand. Lonzo and LaMelo are nowhere to be found on the new website:
BBB is back 👀
— NBA Central (@TheNBACentral) February 19, 2020
Big Baller Brand’s future was a bit murky since Lonzo Ball filed a lawsuit against co-founder Alan Foster months ago. Foster, according to reports, was embezzling money from the company.
Still, LaVar remained adamant that the franchise was not going anywhere. Now, he has proudly announced that Big Baller Brand has a new website for interested consumers. At the site, patrons can find a variety of sports apparel for both men and women.
“Over the past year, my team and I have been working diligently to expand Big Baller Brand and improve the overall customer experience,” said LaVar Ball, CEO of Big Baller Brand. “We are thrilled to announce the launch of our new website.
Lonzo and LaMelo have both since distanced themselves from Big Baller Brand. Foster was a longtime friend of the family, and Lonzo was especially hurt by his actions:
“Yeah, I mean, I’ve known him since I was 12,” Lonzo said via For The Win, referring to Foster. “He was like my second dad. He was way more than that, though … Like, I bought my mom and dad a house – he had a room in there. The media sees – like, the way I feel about it is different. Why I covered the BBB up on my arm. Because when I saw that, I saw him. And that (expletive) just made me so – like I was tight. Because when we looked at the transactions, that (expletive) didn’t start happening until my mom got sick. Because she took care of all the money (expletive). So, that’s what really hurt me. Like, that (expletive) hurt me.”
For now, we’ll have to wait and see if Big Baller Brand can get over its troubled past.