Many might have seen the episode of “60 Minutes” on Sunday night that featured Milwaukee Bucks star Giannis Antetokounmpo.
His story was one of two on the program, which is reserved for in-depth conversations and interviews with interesting and high-profile people. The show is also used to shed light on topics and oftentimes break big news stories.
In the aftermath of Antetokounmpo’s debut on the show, the ratings for the episode came out and boy oh boy, were they good. In fact, the ratings from Sunday’s show were the highest they’ve been in about 10 years, per Tamara Keith of NPR.
This press release from @60Minutes seems custom designed to drive the president crazy. pic.twitter.com/ZG5NVPpBvu
— Tamara Keith (@tamarakeithNPR) March 26, 2018
It’s no doubt that Antetokounmpo is an interesting human being. He is called the Greek Freak after all. And he’s a professional athlete. Most if not all of those can be put under the umbrella of very interesting people to interview.
But let’s not kid ourselves here. The only reason for that huge ratings bump is right there in the press release. Stormy Daniels, an adult film actress who claimed she had an affair with President of the United States Donald Trump, also appeared on Sunday’s episode. She and her story were the crux of all the advertising for last night’s episode.
A porn star talking publicly about a tryst with the President of the United States, a story that has been in the news for weeks on end.
Of course it’s possible that diehard NBA and Bucks fans tuned in just to watch Antetokounmpo and revel in his story. But is that enough for a 10-year high in ratings?