The BIG3 has reportedly been in financial trouble. But controversial figure Colin Kaepernick is said to be playing a role in keeping Ice Cube's creation alive.
According to The Athletic's Shams Charania, Kaepernick has injected a sizable investment into the BIG3 coffers:
Sources: Colin Kaepernick is investing in Ice Cube’s BIG3 league, which was on the verge of potentially shutting down. Kaepernick’s new deal will help the 3-on-3 competition continue operating and growing.
The BIG3, a 3-on-3 basketball league founded by rapper Ice Cube, has been a an alternative option for past-their-prime NBA veterans and legends of the game to still participate competitively in the game of basketball – whether as a coach or player.
The league started back in 2017 and would only field players at least 27 or older to foster a highly experienced set of rosters that have featured former NBA stars such as Joe Johnson, Gilbert Arenas, and Chauncey Billups.
While the league has afforded an opportunity for players who have since washed out of the NBA, their relationship with the league in terms of getting sponsorships has said to be quite sticky, according to Ice Cube himself who claims that his fandom has been “tarnished” over the NBA's operations behind the scenes:
“The NBA hasn’t been the nicest to the BIG3. Of course, publicly, they say all the right words. But we know privately, there’s things done behind the scenes [with] sponsors, broadcasters, blah blah blah… It did tarnish my fandom a bit,” said the Big 3 founder just last month prior to Kaepernick's investment.
Now with additional funding from Colin Kaepernicks, hopefully the BIG3 can continue to thrive.