The Cowboys – America’s Team – remain most valuable sports franchise at $5 billion
The Dallas Cowboys have been labeled America’s team for decades. Jerry Jones has helped build a world-renowned sports franchise in Dallas despite the lack of playoff success.
For yet another season, America’s Team remains the most valuable sports franchise at $5 billion. This is the fourth straight season that the Cowboys are the most valuable sports franchise according to Forbes.
Among the top 50 highest-rated sports TV broadcasts, the Cowboys had nine of them this past season. For comparison, the New England Patriots were the only other NFL team to have more than four games in the top 50.
Also, the closest team in the NFL in terms of value is the Patriots at $3.8 billion. The three sports franchises that follow the Cowboys are the New York Yankees ($4.6 billion), Real Madrid ($4.24 billion), and FC Barcelona ($4.02 billion).
Last season also showed that the NFL continues to dominate revenue among all major sports. More than half of Forbes’ top 50 list includes teams in the NFL.
Dallas hasn’t won a Super Bowl since the 1995 season, but Jones continues to find ways to rake the money in for the Cowboys. For instance, Jones brings in nearly $340 million in sponsorships and premium-seating revenue at AT&T Stadium.
Back in 1989, Jones bought the Cowboys for just $150 million. Since then, he has used his business savvy and acumen to turn the Cowboys into a money-making sports conglomerate.
No matter what, Jones is able to land lucrative deals and sponsorships that help Dallas stay atop the sports world. You may hate Jerry Jones or question him, but you can’t deny the fact he knows what he’s doing when it comes to business.