The terms “Black Lives Matter” and “Equality” are two of the most popular social justice messages displayed at the back of players’ jerseys inside the NBA bubble in Orlando, Florida. Miami Heat forward Andre Iguodala, however, opted to go for the least popular message among the 30 approved ones, electing to have “Group Economics” written on his back.

At first glance, people watching Heat games might think it’s hard to decipher how Group Economics (which sounds like a college class) can further the cause of the BLM movement.

The term, as Heat fans might know, refers to groups of people who collectively pool their resources to accomplish something that can’t be done individually.

Group Economics has since been practiced by the African-American business owners, emphasizing the importance of creating and supporting Black-owned businesses that in turn support the larger Black population.

Andre Iguodala, who also represents the Heat as the vice president of the NBA players union, explained why he advocated having the term included on the list of social justice messages.

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“You just can’t be checking a box. Is it a marketing ploy or are we just doing it to build relations? In the grand scheme of things, that’s $10 million per team and that’s essentially a tax,” he said in a USA TODAY Sports report.

“This can’t be a one-time thing. You look at these larger brands and how much money they make from the community. They give back, but they’re bringing in a few billion a year,” he added.

Andre Iguodala, meanwhile, is not alone in this. Memphis Grizzlies forward Anthony Tolliver and Jabari Parker of Sacramento Kings also picked the social justice message, not just the NBA champion who is now playing for the Heat.

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