HyperX signs multi-year deal with NFL player and Esports Org
HyperX extends its partnership with brand ambassador pro football player JuJu Smith-Schuster.
HyperX will have JuJu Smith-Schuster represent their brand in the gaming and football communities as its global brand ambassador. On top of this, the gaming peripheral brand will be extending their partnership to JuJu’s esports organization. HyperX is now also the Official Peripheral Partner for Team Diverge.
The partnership celebrates JuJu’s passion for gaming and the community, which earned him the longest ambassador deal HyperX has ever extended. This also reflects a continued commitment of the brand to developing and growing its role in the esports industry working with global sports stars.
JuJu Smith-Schuster’s passion and love for esports and the community is why HyperX chose to continue their partnership, shares Athlete Marketing Manager Dustin Illingworth. “[It permeates] in everything he does,” says Illingworth. “It’s a pleasure to continue growing our brands together, both JuJu and Team Diverge.”
“I am so excited about renewing my partnership with HyperX, and also so happy to bring my eSports team, Team Diverge, into the HyperX family,” shares Juju. “HyperX has been a brand partner of mine since my first year as an NFL player; they’ve seen my vision and excitement and its growth and have supported me every step of the way. I’m honored to continue working with the brand and am grateful for their continued support.”
As HyperX Global Ambassador, JuJu will be part of marketing activities, promotions, events, and social campaigns, among others.
HyperX, under the tagline “WE’RE ALL GAMERS,” develops gaming solutions for every type of gamer, and has a strong portfolio of premium gaming products, including gaming headsets, keyboards, mice, microphones, and console accessories.