New York Knicks head coach David Fizdale is looking to attract star talent for the Big Apple this offseason, but believes it needs to start from within.

Marc Berman of the New York Post reports that Fizdale wants to take a “step by step” and “piece by piece” approach to turning the Knicks around for the future.

“It’s much more about the perception of the organization,” Fizdale said at Thursday morning’s shootaround at TD Garden before the Celtics rematch at 8 p.m. “What I think we’ve done together with Steve [Mills] and Scott [Perry], Mr. Dolan and myself and all our staff is we changed the perception of how we operate and treat each other and what’s important.

Stars like Kyrie Irving, a Northern Jersey native, and Kevin Durant are quite high on their list for free agency this summer. Fizdale is far from reliant upon the bright lights of the city to get them there.

“That’s the first step in getting people to come to New York. When they see we have a really tight ship, really take care of our guys, our guys get better and get a lot of attention. Hopefully all of those things, with the combination of the understanding we have Kristaps Porzingis there, too, this team isn’t necessarily what our record is when you put him in the mix. We have something free agents will like.”

The Knicks are set to be one of the teams with the most cap space next summer, so they will be going big game hunting. David Fizdale is hoping the culture he is building in New York will result in a significant haul in free agency.