LeBron James is making good use of his platform to get his message across. Recently, the Los Angeles Lakers superstar made headlines after launching the I Promise School in his hometown of Akron, Ohio. Now, he is set to become a producer of a docu-series entitled ‘Shut Up and Dribble’ for Showtime.

Showtime president and CEO David Nevins confirmed the news, per Joe Otterson of Variety. ‘Shut Up and Dribble’ was taken from the infamous remark of news anchor Laura Ingraham to James after he talked about the Warriors declining an invitation to the White House earlier this year.

James is having a massive summer. He signed a lucrative deal to play for the Lakers, a team which boasts of a solid core but may still be a few years from being title contenders. This move puzzled many but a few believe he has other motives in mind. As it turns out, one of them is to dip his toes into the entertainment industry with his own production team — SpringHill Entertainment.

Nevins thinks James is the perfect man for the docu-series:

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“LeBron James is one of many competitors whose place in the spotlight has led not to silence but perspective, and he, Maverick Carter and Gotham Chopra have given us an important, insightful docuseries that should bring their fans and fellow citizens to a higher level of discourse, rather than the dismissal satirized in the title.”

Maverick Carter, Rich Paul, Martin Desmond Roe, Chris Uetwiller, and Datari Turner will also co-produce alongside James while Gotham Chopra will direct the docu-series. LeBron James is using his influence to push matters of national interest into the spotlight. James may have been other things in his career but one cannot blame the man for staying woke.