LeBron James' move to the Los Angeles Lakers won't just create new jerseys and attract new fans, but it will also generate new shoes from Nike. And the shoe company's vice president is excited about it.
Nike VP of innovation Tinker Hatfield hinted that James' new chapter with the Lakers will produce a whole new dimension when it comes to shoe designs. He noted that apart from allowing him to perform at the highest level, the shoe designs will also instill his personality and will include a good story around it.
“I think we're all excited about the fact that LeBron is really still interested in winning more championships. He's coming to L.A. to do that. We're all excited to participate,” Hatfield told TMZ Sports.
“If we can help him do that by, first of all, designing a product that helps him play at his highest level, that's job one. Job two, of course, is how can we leverage his personality moving to L.A. and kind of build a nice story around that. And then, of course, from that, style can be unique and interesting and it can be what I would call – or what you just mentioned – a groundbreaking kind of product.
The James effect is slowly gaining traction. His move to the Western Conference has definitely affected the balance of powers in the league. From a business perspective, especially on the sneaker market, the effect of James' influence is something to look out for. When you're considered one of the best players in basketball history, you're bound to be the most profitable, too.
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