Los Angeles Lakers superstar LeBron James is nearing a major deal once again.
The four-time NBA champion has had a partnership deal with Coca-Cola since first entering the league, but it appears the two sides are parting ways and James is moving over to Pepsi, according to Front Office Sports.
James has long been a staple in Sprite and Powerade commercials thanks to his partnership with Coca-Cola Company since coming into the league as a teenager.
Front Office Sports also mentioned that the “deal may also include integration with Blaze Pizza, of which James owns an approximate 10% stake of the 300-plus-location chain.”
LeBron James has been one of the most marketable athletes in history, and he already signed a lifetime agreement with Nike back in 2015.
As far as basketball goes, the Lakers forward signed a two-year extension to keep him in the purple and gold at least through 2023, and that could possibly be the final year we see LeBron in the NBA.
This is definitely a surprise, and not seeing King James do Sprite and Powerade commercials is going to be a bit odd. However, James is a very capable businessman who has always had his eyes and mind set on the future.
When deciding his latest free-agent destination a few years back, rumors swirled that James wanted to pursue acting. As it turns out, LeBron James just wanted to win another championship and is setting himself and his family up for the future with sponsorship after sponsorship.