Basketball is a global game, and the NBA is doing its best to make that as true as it can.
In a press release from the league, it was announced Thursday that the NBA “has a new multiyear deal with Econet Media to show live games and other NBA programs on Econet’s pay TV, Internet and mobile platforms in sub-Saharan Africa from the 2016-17 season.”
Included in the broadcast schedule are over 500 games, as well as the entire playoffs and some WNBA games. The league hopes to reach all 54 countries in Africa within the next five years.
Amadou Gallo Fall, NBA vice president and managing director for Africa, spoke about the new deal in an interview with The Associated Press:
“I can tell you this is the largest partnership in the history of the NBA in Africa. In Africa, a mobile device is the first screen for many. We really wanted to tap into the opportunity that space offers.”