LaVar Ball’s Big Baller Brand saw their momentum slow down after the hype surrounding Lonzo Ball died down. However, the patriarch and owner of the sports brand is not going to let his company fade into obscurity, and he has a new plan to draw NBA and NFL players into repping his brand.

His tactic for getting these players? Giving them a cut of the company’s sales in exchange for being one of their athletes. It’s a bold business decision to make, but LaVar is confident that athletes who will sign with his sports apparel brand can earn up to $40 million on their first contract should the move become successful.

The outspoken father and entrepreneur said that he’s going to be targeting big-name NBA and NFL prospects next season and offer them the opportunity to own a part of the company. Of course, Ball will structure it in a way that he will still earn money, but he’s making it sound like they’ll have everything to gain from signing with BBB.

Per TMZ Sports:

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