Nike has been known to be one of most popular sports shoes and apparel brands in the world today. They have under contract some of the best athletes in different sports, with one of them being Kevin Durant, who is undoubtedly an elite player in the NBA.

With the recent announcement of the release of his latest signature sneakers, the KD10, Nike has come up with a unique way of selling its special colorway, during Game 1 of the NBA Finals. The “Still KD” KD10’s will reportedly be sold once the match starts and only when the Golden State Warriors forward is on the court, according to Nike's statement, in a piece made by Slam Online.

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“For Game 1 of the Finals we will be giving consumers first access to buy the KDX “Still KD” through SNKRS. Access to the shoes will be unlocked every time KD steps on the court. So starting at tip off consumers will be able to purchase. However, anytime KD subs out or there is a timeout or halftime, you will not be able to purchase the shoe.”

“Consumers who purchase through this experience will all receive a pin set that represents what “Still KD” means— that will be sent to them separate from the shoes. Additionally, consumers have a chance to get 1 of 10 exclusive signed boxes designed and painted by Shawn Barber who is doing our oil paintings for the finals as well.”

The good news for Durant’s fans who won’t be able to purchase them on Thursday night is it will be available to the general public starting the next morning, with a retail price of $150.