Never in the history of professional sports has the word “cupcake” been as talked about as it is today, thanks to Kevin Durant and Oklahoma City Thunder fans.

Durant is still being taunted and called incessantly as cupcake by some Thunder supporters, who are still not over the fact that the Golden State Warriors forward ditched the idea of re-signing with Oklahoma City last year for an opportunity to team up with Stephen Curry, Klay Thompson, and Draymond Green in the Bay Area.

In a true display of superhuman patience, Durant commented during a video appearance for Tasty that all the heckling hasn’t actually gotten under his skin. He even described Thunder fans as creative for coming up with a concerted effort to compare him to the fluffy pastry.

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“It definitely showed that the fans get really creative and are really invested in their team and the sport of basketball, so I looked at it as a positive.”

Viewed from another angle, this could just be Durant trolling his haters by simply going passive-aggressive, opting to use the rancor he’s receiving to further annoy his detractors.

Will a guest appearance on the Cupcake Wars be next for Durant? Don’t be surprised if he does. You heard that one here first.