The USC football team has lost two games in a row and is suddenly filled with rumors regarding both Caleb Williams and Lincoln Riley. Still, they can turn things around if they win a few games to finish out this season. Off the field, Trojans wide receiver Brenden Rice, the son of NFL Hall of Famer Jerry Rice, has inked a unique NIL deal with Breathe Right nasal strips, per Jeremy Crabtree of On3.

The younger Rice mentioned how special it is to be tied to his dad in this way during a statement release: “I’ve seen the ad of my dad wearing Breathe Right so many times, and now it’s really cool to be following in his footsteps and working together on this partnership with Breathe Right.”

The current USC football WR and Colorado transfer also showed a photo of Jerry wearing the nasal strips:

Article Continues Below
More NCAA Football News
Florida Gators head coach Billy Napier looks on while Florida Gators running back Jadan Baugh (13) walks by before the game at Ben Hill Griffin Stadium.
Florida beefs up offensive line by winning recruit over Georgia, AlabamaLorenzo J Reyna ·
Southern California Trojans quarterback Jayden Maiava (14) runs the ball as Notre Dame Fighting Irish safety Xavier Watts (0) and defensive lineman Bryce Young (30) move in during the first half at the Los Angeles Memorial Coliseum.
Lincoln Riley’s ‘big goal’ for Jayden Maiava in 2025Lorenzo J Reyna ·
Cleveland Browns quarterback Shedeur Sanders (12) listens to the play calling on the sideline during an NFL practice at the Cleveland Browns training facility on Wednesday, May 28, 2025, in Berea, Ohio.
Colorado football coach Deion Sanders blasts negative pre-draft rumors around Shedeur SandersPreston Byers ·
Arizona State Sun Devils quarterback Sam Leavitt (10) jumps into the arms of head coach Kenny Dillingham after the the Sun Devils upset the (16) Utah Utes 27-19 at Mountain America Stadium.
Arizona State’s Kenny Dillingham makes ‘blue blood’ claim after 2024 successLorenzo J Reyna ·
Mississippi Rebels head coach Lane Kiffin gives a thumbs up while walking off the field after the game of the TaxSlayer Gator Bowl Thursday, Jan. 2, 2025 at EverBank Stadium in Jacksonville, Fla. Ole Miss defeated Duke 52-20. [Corey Perrine/Florida Times-Union]
Ole Miss, Lane Kiffin loses 2-way athlete armed with 22 offersLorenzo J Reyna ·
It's time that HBCU athletics leaders take inspiration from the NBA and look to innovate with their media rights.
HBCUs must innovate with sports media rights; use the NBA as inspirationRandall Barnes ·

Both Brenden and Jerry will be part of the agreement with the company in a rather unique partnership, and Jerry also expressed how special this partnership is: “I know firsthand that the strips can be used in all sorts of situations. For me, it was on the football field or while training. I’m thrilled to once again be working with the brand, this time alongside my son, Brenden, who is paving his own path as a player, but has become a Breathe Right user like me.”

Brenden Rice has 486 yards on 28 catches and eight touchdowns for the USC football program this season after catching 33 balls for 437 yards and just two scores last season, so he is definitely on the rise in the talented USC offense.