While the opening weekend of NCAA March Madness has gotten off to a rip-roaring start (nice try, Buckeyes), upsets and barn burners aren’t the only storylines that are getting attention from the various tournament bubbles.

New York Liberty wunderkind and NCAA Women’s Basketball veteran Sabrina Ionescu tweeted the following on Thursday:

The now-viral picture depicts the men’s basketball bubble facilities (above) versus the women’s (below). After the NCAA responded to the tweet claiming that the disparity was an issue of space, Ionescu retorted with the following video:

The now-viral photo and video have garnered a lot of nationwide attention, and Brooklyn Nets superstar Kyrie Irving has thrown his own gauntlet down on the issue:

The image, from Irving’s Instagram story, is part of a compiled post depicting the disparity in goodie bags given to athletes in each bubble. The picture above is from the women’s bubble, while the picture below is from the men’s:

By law, this disparity is most likely in violation of Title IX, which explicitly calls for “the equal treatment of female and male student-athletes in the provisions of equipment and supplies”.

Ionescu, it should be noted, is the latest in a long line of very visible superstars that transitioned from the college circuit to the WNBA. A notable forerunner to the star is WNBA legend Diana Taurasi, whose UConn teams were among the winningest in NCAA history.

Notably, her 2002 team (she was accompanied by fellow stars Sue Bird, Swin Cash, Tamika Williams and Ashley Battle) went 39-0 on the season to win the NCAA Championship. At the time, the airing of the championship game between them and Oklahoma was ESPN’s highest-rated college basketball game to date, for both men’s and women’s basketball.

Irving has long shown his support of furthering the cause of equality between male and female athletes on all levels of play and is no stranger to lending his voice and platform to social reform. Here’s hoping that more progress can be made with the support of both him and the larger sports community. As stated above, legends are made both on and off the court, regardless of demographic. Those legends deserve to be honored, remembered, and cherished to the level that they deserve. The NCAA is doing these women wrong.