Kyrie Irving of the Brooklyn Nets attempted to avoid any interactions with the media recently and the NBA is making it clear they won’t allow him to do so moving forward.

According to The Athletic’s Shams Charania, Irving and the Nets were both fined $25,000 for not speaking to the media.

With teams reporting to training camp, Irviing informed the media that he didn’t plan on speaking to them during the league’s media week. The talented point guard reasoned that he wanted to allow his play on and off of the court to speak for itself.

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While Irving refrained from taking part in Zoom conferences, his publicist proceeded to say that he will still take part in media sessions during the season. She went on to say that Irving is focused on building his reputation with the media.

Nevertheless, the NBA weren’t fans of Irving not participating in Zoom meetings with reporters recently. As a result, they are sending a message by dishing out $25,000 fines to both Irving and the Nets organization.

There’s no doubt that Irving seems to be one of the most targeted player by the media and fans. Even though he sometimes he puts a target on his own back, there are other times where he is seemingly judged unfairly.

It’s evident that Irving and the media aren’t the best of friends, especially with how they’ve portrayed him in recent seasons. Of course, Irving could decide to continue ignoring his media responsibilities during the season. However, if he makes it a common theme, the NBA likely wouldn’t hesitate to increase the amount of the fines.