After signing a lucrative endorsement deal with sneaker brand Jordan, under the Nike umbrella, New Orleans Pelicans power forward Zion Williamson will be getting his own signature shoe sooner rather than later.
The wait for Williamson’s signature pair of sneakers may be less than a year, with ESPN’s Nick DePaula reporting the Zion shoe could come as early as the 2020 NBA All-Star Game.
Though the Swoosh was present, the plan from the start was for this to be a Jordan Brand pitch, grounded in the belief that Williamson could take the $3 billion sub-brand of Nike Inc. centered around the Air Jordan line to even greater heights. He would potentially wear the upcoming Air Jordan 34, the brand’s flagship annual model that Michael Jordan himself made famous during his playing career. Eventually, he would receive his own signature Jordan Brand model, with a reveal of that sneaker coming as early as All-Star Weekend in Chicago, Jordan’s home for most of his professional playing career.
Williamson, the 2019 draft’s first overall pick, was selected by the Pelicans after a dominant one-and-done season in the NCAA with Duke University under Coach Mike Krzyzewski. He signed a $75 million endorsement deal with Jordan Brand in July.
Another national spotlight moment for Williamson and New Orleans will be a Christmas Day tilt with Nikola Jokic and the Denver Nuggets. Adrian Wojnarowski of ESPN reported earlier on Friday that the Pels visit last year’s Western Conference No. 2 seed in Denver as part of the five-game slate of nationally-televised games on December 25th.
In the meantime, NBA sneakerheads are waiting with bated breath for the much-anticipated “Zion 1s.”