The Pittsburgh Steelers are adding a new dimension to the team's promotions by inking a partnership with sports betting company BetMGM. The collaboration between the two parties will feature the sponsorship of the Steelers Kickoff pregame show and include other assets in team broadcast programming, digital marketing assets, and in-stadium promotions and signage that will ultimately make the fan experience better for the team,

Via PR Newswire:

“We are excited to introduce BetMGM to Steelers Nation,” said Ryan Huzjak, Vice President of Sales and Marketing. “Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership.”

On the other end of the deal, BetMGM will reportedly have full authority and permission over the use of Steelers logos in marketing, product, social media, and digital properties. Matt Prevost, who currently serves as the Chief Revenue Officer of BetMGM, also spoke on the company's decision to partner with the Steelers:

“Steelers Nation is one of the most passionate fan bases in professional sports and we're thrilled to bring the excitement of BetMGM to Steelers fans. We're eager to launch BetMGM's gaming offering in Pennsylvania and I can't think of a better way to kick off our entry into the state than through this monumental partnership.”

In addition to their collaboration with the team, BetMGM is hoping to utilize it as an entry point that will allow them to offer online casino and sports betting in the state of Pennsylvania moving forward, pending regulatory approval.

The Steelers have become one of the most illustrious franchises in the NFL, serving as a home to multiple Hall of Fame players and coaches along with six Super Bowl titles, which is tied for the most in the league since the team's establishment in 1933. The latest partnership could hopefully initiate advancements for the NFL and the rest of its teams as the league.