A few weeks ago, Fortnite was able to acquire new skins featuring football jerseys from across the world. Included in the list is Santos Futebol Clube, a notable Brazilian football team. Given the recent partnership came opportunities for Fortnite to market themselves in other mediums.
This includes a jersey reveal where the Fortnite banner will appear on Santos' jerseys for the upcoming Taca Libertadores da America finals. Santos will be facing their local rivals, Palmeiras, on January 30, 2021 in the Maracanã Stadium, located in Rio de Janeiro. The winner of this match will be given a ticket to the FIFA Club World Cup.
The agreement between Santos and Fortnite was spearheaded by Druid, a marketing agency, that provides business communications for Epic Games.
Though this is a huge accomplishment for the game's marketing appeal, the terms are only limited to one match as Santos will revert back to its main sponsor after the Libertadores finals.
However this isn't the only focus of the agreement as there are other important terms. According to The Esports Observer, Santos is required to show a Fortnite video in their social media pages.
This isn't the first time that Santos ventured into the esports scene as they also house an esports organization as well.
Epic's recent dealings with football clubs reveal their desire to increase their community. They've already accumulated a massive following by acquiring the rights of pop culture icons. Now they're implementing sports into their equation, starting with football which is dubbed to be the most popular sport in the world.
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