While the Golden State Warriors were mounting a comeback against the New Orleans Pelicans on Wednesday night, Marcus Thompson of The Athletic took to Twitter to advertise his new book: KD: Kevin Durant's Relentless Pursuit to Be the Greatest, which will release on May 14.

Thompson wrote a previous book, Golden, which detailed Stephen Curry's rise to stardom over the course of the years — something that prompted former Warriors guard C.J. Watson to chime in.

Yet the Twitter hate didn't take long to come, roasting and memeing everything in its path.

And the trolling based on his previous work was there as well.

The occasional snake joke didn't go unnoticed either.

This is sure to be received well, right?