As anticipation builds for UEFA Euro 2024, Adidas has captured the excitement by unveiling the tournament's official match ball, FUSSBALLLIEBE, which translates to “Football Love” in English. This announcement adds to the buzz surrounding the highly anticipated event, which will take place in Germany from June 14 to July 14, 2024.

The 17th edition of the UEFA European Championship promises to be a spectacle, with 24 teams vying for glory in one of football's most prestigious tournaments. With the tournament just around the corner, Adidas has pulled back the curtain on the FUSSBALLLIEBE match ball, designed to reflect the energy and diversity of Euro 2024.

Design and Technological Features

The FUSSBALLLIEBE match ball boasts a vibrant and colorful design featuring striking black, yellow, red, and green triangular patterns. These colors symbolize inclusivity and celebrate the diversity of the participating nations. The ball's design captures the essence of ball movement and the dynamic energy of the game, with bold shapes and vibrant hues that resonate with fans worldwide.

Additionally, the FUSSBALLLIEBE match ball proudly displays the colors of the German flag and illustrations of each tournament stadium alongside their respective host city names. This design pays homage to Germany's rich footballing tradition, the host nation for Euro 2024.

One of the most exciting features of the FUSSBALLLIEBE match ball is its integration of Connected Ball Technology, a first for a European Championship. This technology tracks all ball movement elements and assists with VAR decisions, ensuring fair and accurate officiating throughout the tournament. The ball's outer shell is supported by the CTR-CORE, engineered to enhance accuracy and consistency. It facilitates swift and precise gameplay while maintaining optimal shape and air retention.

Availability and pricing of Adidas match ball

Football enthusiasts eager to get their hands on the official Euro 2024 match ball can purchase the FUSSBALLLIEBE at Adidas retail stores, selected retailers, and online at adidas.com. Notably, one percent of net sales from the FUSSBALLLIEBE match ball will be contributed towards Common Goal, a charitable project that supports high-impact football charities worldwide.

While the FUSSBALLLIEBE match ball will not be commercialized or available in retail, fans can still experience the excitement of playing with the official Euro 2024 ball. However, purchasing the FUSSBALLLIEBE comes at a price, with the ball retailing for $165 in the U.S., £130 in the UK, and €150 in the EU.

As Euro 2024 approaches, football fans worldwide eagerly await the tournament's kickoff, eager to witness the excitement and drama unfold on the pitch. With the official match ball unveiled and preparations in full swing, Euro 2024 promises to celebrate football's passion, diversity, and spirit, embodied by the FUSSBALLLIEBE match ball.

Celebrating Germany's global impact

Beyond its role as a symbol of Euro 2024, the FUSSBALLLIEBE match ball represents football's broader impact on society. Adidas' partnership with Common Goal reflects a commitment to using the power of sport to drive positive change. By contributing one percent of net sales to high-impact football charities, the FUSSBALLLIEBE match ball enables fans to support initiatives that leverage football for social development and empowerment.

Common Goal, founded by streetfootballworld and Juan Mata, supports a network of football charities around the world. It harnesses the sport's potential to address social issues and create lasting change. As a partner of the UEFA Foundation for Children, Common Goal ensures that football's benefits reach communities in need, fostering inclusion, education, and opportunity through the beautiful game.

As fans eagerly await the start of Euro 2024, the FUSSBALLLIEBE match ball serves as a reminder of football's ability to unite and inspire people from all walks of life. Whether on the pitch or in the community, football has the power to transcend borders and make a positive impact on individuals and societies worldwide. With the FUSSBALLLIEBE match ball at the center of the action, Euro 2024 promises to celebrate football's universal appeal and its capacity to unite people in the spirit of love for the game.