LaVar Ball has become one of the most interesting topics today in the NBA. His radical comments and actions have made him somewhat of a pop culture phenom.
Aside from his usual outbursts, Ball is actually a successful businessman who has his own company in the Big Baller Brand. Proof of his success can be referenced to his previous history of buying his sons' expensive cars, funding his entire marketing approach and AAU teams, and creating Lonzo Ball's signature shoes and other accessories. He's also announced his plan for a start-up league that offers high school talents to skip the NCAA and get paid right away.
Now, it appears that Ball is ramping up his efforts in building up his league, according to ESPN's Jeff Goodman.
Big Baller Brand just direct messaging Top 100 kids to try and recruit players for its new start-up league. Quite the strategy.
This is definitely interesting. For some reason, Ball tends to feed off of his criticism to do weird things that end up succeeding somehow. After receiving backlash from taking his sons, LiAngelo and LaMelo, out of school to play for the professional Lithuanian league, both players are doing well and should catch the attention of some NBA scouts soon. Though, as for this endeavor, this idea seems totally unlikely to succeed at this point.
Ball's goal is to create a league that pays amateur players to play in a small league to show off their skills. It's truly unlikely that any one of these players would jeopardize their careers to join this new league. Still, crazier things have happened before. Hopefully, Ball can see this task through to the end, whether he succeeds or fails.
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