The college basketball coaching cycle doesn't always yield the most predictable hires. For example, many believed that John Calipari leaving Kentucky to take the head coaching job at Arkansas was a surprising outcome, and while on the surface it may have been, dig a little deeper and you'll uncover the stories of tension between Coach Cal and the university, and you'll find that Arkansas is ready to pony up however much money they need to to become a year-in and year-out contender. So, then all of the sudden, that hire made a little more sense.

This one, I'm not so sure about.

“Green Bay is expected to hire sports talk radio host Doug Gottlieb as its next head coach, source tells SI,” per a tweet from Kevin Sweeney of Sports Illustrated. “Gottlieb has hunted college jobs for years and now gets an opportunity at Green Bay, where he interviewed last year before the job eventually went to Sundance Wicks.”

Now, for a moment, let's just try to give Doug Gottlieb the benefit of the doubt. We're just trying here, guys.

Sure, he has no coaching experience and during his career as a sports media personality, Doug Gottlieb has made his share of controversial statements, however, he was an accomplished point guard at Oklahoma State, and has loosely remained around the sport for the last two decades. But that's about as far as his CV takes him.

Predictably, the reaction on Twitter has ranged from “this is fascinating” to “worst hire of the cycle.”

Article Continues Below
More NCAA Basketball News
University of Florida faculty members listen to Dr. Santa Ono, center, the sole finalist for the university's president, along with Rahul Patel, left, and Sarah Lynne during a forum on May 6, 2025, at Emerson Alumni Hall in Gainesville.
Board of Governors rejects Florida’s new president hire from MichiganTroy Finnegan ·
SEC commissioner Greg Sankey talks with the media during SEC Media Days at Grand Bohemian Hotel.
SEC Commissioner pushes for 76 team NCAA Tournament expansionRussell Steinberg ·
Whitnall's Myles Herro (2) battles to get past La Crosse Central's Bennett Fried (12) during the WIAA Division 2 state boys basketball semifinal at the Kohl Center in Madison on Friday, March 17, 2023.
Tyler Herro’s brother commits to Ohio State men’s basketballRussell Steinberg ·
Connecticut Huskies head coach Dan Hurley reacts against the Illinois Fighting Illini in the finals of the East Regional of the 2024 NCAA Tournament at TD Garden.
UConn, Illinois basketball finalizing Black Friday showdown at MSGRexwell Villas ·
North Carolina Tar Heels forward Ven-Allen Lubin (22) plays the ball defended by San Diego State Aztecs guard Nick Boyd (2) in the second half at UD Arena.
Will Wade, NC State add North Carolina starter to boost big man roomTroy Finnegan ·
University of South Carolina women's basketball coach Dawn Staley answers a question by moderator Dan Hughes during the University of Mount Union's Schooler Lecture speaker series on April 23, 2025, in Alliance, Ohio Mandatory Credit: © Kevin Whitlock / Massillon Independent / USA TODAY NETWORK via Imagn Images
Dawn Staley jokes about un-retiring after getting A’ja Wilson’s shoesZachary Draves ·

(You better believe I'll be working “bananalands” into my vocabulary from here on out)

(This tweet makes me wonder whether I need to up my Twitter troll game)

Yeah, one to three years feels like a fair estimate for Doug Gottlieb's time in Green Bay. Not only does Gottlieb seem to rub people the wrong way, but the Phoenix's just fired Sundance Wicks after an 18-14 season, the best finish for the school in six years. What's to say that Gottlieb won't have a short leash as well?