LeBron James of the Los Angeles Lakers, one of the greatest players of all time, is not one to shy away from self-promotion.

In a recent piece by Erik Garcia Gundersen on USA Today’s LeBronWire, the 4-time MVP was asked about Los Angeles being the hub of the NBA after Anthony Davis was traded to the Lakers and the LA Clippers pulled off deals to land both Kawhi Leonard and Paul George – both of which occurred this offseason.

Beyond gassing up the city of L.A., James couldn’t help but shout out his 14-year-old son Bronny James Jr., who is already a touted prospect that will play his high school ball at Sierra Canyon School in the Chatsworth neighborhood of L.A.

Here is James’s full quote on L.A. via Garcia Gundersen’s story:

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“I think it’s great for, everyone talking about the big winners of the summertime. Is it the Nets, is it the Clippers, is it the Lakers? Staples Center is the biggest winner of the summer. If you’re a fan of basketball you can see the Clippers one night, then see the Lakers and then all the great shows that come through Staples Center, it’s the place to be. Maybe if Sierra Canyon can get a game there that would be cool too, there’s a freshman there who is doing alright for himself. Seriously, I think it’s just great. The city of Los Angeles should be very proud.”

Certainly, Sierra Canyon will make for enticing games what with Bronny playing alongside Dwyane Wade’s son Zaire. However, the marquee matchups at Staples Center between the Lakers and Clippers are sure to garner more attention when they come around.