Los Angeles Lakers superstar LeBron James will no doubt go down as one of the best, if not the greatest player of all time. With that said, it's not surprising to see why sports memorabilia and trading cards related to him are selling at crazy prices.

On Saturday alone, a LeBron second-year card sold for $1,291,500. The said card is a one-of-one Logoman signature of the former Cleveland Cavaliers star, and per Goldin Auctions, it set the record for the most expensive LBJ card produced between  2004 to present.

Of course, James' 2003 rookie card is a lot more expensive, with a 2003-04 patch card selling for $1.8 million in June 2020. The said card is the ninth-most expensive sports card ever sold.

The hype around trading cards–despite the increase in popularity of NBA Top Shot and blockchain–continues to increase. In fact, prior to the 2004 LeBron card, a Topps Chrome Refractor rookie card of Lakers legend Kobe Bryant was sold for $1.8 million by Goldin Auctions.

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LeBron James is a surefire Hall of Famer, and for sports investors, his rare cards hold long-term value as it will only increase in time. The Lakers star, after all, just won his fourth championship with the Purple and Gold last season.

Now, LeBron and his Lakers are in a quest to defend their title. If James wins another chip in LA, expect his card prices and other sports memorabilia related to him to go up even more–maybe even double in prices!