LaVar Ball, Big Baller Brand announce Junior Basketball Association for the summer
LaVar Ball is continuing to find ways to expand the growth of his family’s Big Baller Brand with the announcement he made recently about the launch of the Junior Basketball Association this summer.
— Big Baller Brand (@bigballerbrand) February 1, 2018
The company’s CEO made a lot of headlines late last year when he decided to pull out his sons, LiAngelo and LaMelo, from UCLA and Chino Hills High School respectively. They since turned pro in Lithuania and are currently playing for Vytautas Prineu where they are preparing themselves for the NBA. That is also the older Ball’s reason why he made the JBA, to give players out of high school an alternative outside of the NCAA. It will also allow them to already get paid for playing even if they have not entered the NBA yet.
The JBA can be considered a big risk for Ball and BBB, but with his marketing skills and the appeal for players not to be forced to stay in college anymore for at least a season, it definitely adds to the appeal of the league. It could also be a popular choice for some prospects that were not as highly recruited as blue-chip ones, as they could showcase what they can do on the court and boost their stocks ahead of future NBA Drafts.
For what it’s worth, the JBA could make more talents be discovered and help NBA teams in selecting the best available players. It will also be an opportunity for their scouts to watch them perform in another competitive setting and see first hand how they could fit in with their teams.