Bronny James is without a doubt one of the most popular high school players in the nation today. It clearly has a lot to do with his dad, Los Angeles Lakers superstar LeBron James, who was a proud father after his son announced his first-ever underwear sponsorship.

Bronny took to Instagram on Friday to share that he is now the proud brand sponsor of PSD Underwear:

 

View this post on Instagram

 

A post shared by @bronny

The Lakers star jumped on the comments section to congratulate his first-born for this most recent achievement (h/t Brad Sullivan of Lakers Nation):

LeBron James and Bronny James

Article Continues Below
Related News
Feb 28, 2025; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) defends LA Clippers guard James Harden (1) during the fourth quarter at Crypto.com Arena. Mandatory Credit: Jason Parkhurst-Imagn Images
NBA rumors: LeBron James, James Harden potential free agency departures unlikelyZachary Draves ·
timberwolves, Nickeil Alexander-Walker
1 player Minnesota Timberwolves must trade in 2025 offseasonGarrett Kerman ·
Los Angeles Lakers head coach JJ Redick reacts to his team losing the lead to the Minnesota Timberwolves late in the fourth quarter during game four of first round for the 2025 NBA Playoffs at Target Center.
Lakers’ JJ Redick link up with Les Snead at Rams campMiguel La Torre ·
image thumbnail
Sources: Lakers split on trading core playersAnthony Irwin ·
Lakers' Rob Pelinka with a Lakers logo in the middle Mavs Center Daniel Gafford on one side, Nets center Nic Claxton on the other. Question marks around them.
Sources: ‘Extremely active’ Lakers looking to add multiple bigs on trade marketAnthony Irwin ·
Cleveland Cavaliers center Shaquille O'Neal (33) being defended by Chicago Bulls center Brad Miller (52) during the second quarter in game four of the first round of the 2010 NBA playoffs at the United Center.
Former Laker Shaq, Brad Miller recreate brawl photo 23 years laterZachary Howell ·

LeBron also shared Bronn'y's ad via Instagram, as the Lakers talisman dubbed his son as the “young king:”

LeBron James and Bronny James

Bronny is following in the footsteps of his father not only on the basketball court but off of it as well. This is just one of the many endorsements Bronny has and there's going to be much more of this as his career goes on.

For his part, LeBron could not be more proud as the Lakers star delightedly bears witness to the rise of his eldest son. LeBron has made it clear that he will do whatever it takes to get to play with Bronny in the NBA and it looks like this dream is slowly becoming a reality for this father-and-son duo.