Big Baller Brand has been criticized by many during its recent rise under the guidance of LaVar Ball and his star son Lonzo Ball, the No. 2 overall pick of the Los Angeles Lakers.
One of the most criticized aspects of the brand has been the high pricing of its products.
With price not an issue for NBA players, No. 1 overall pick Markelle Fultz delivered this message about Ball while taking part in a Twitch broadcast playing video games alongside fellow rookie point guard Dennis Smith Jr.
Article Continues Below“I'm trying to get some Big Baller Brand t-shirts,” Fultz said. “I've got to hit him (Lonzo Ball) up before I leave.”
Fultz is referencing all of the rookies being together this week for the NBA rookie photoshoots. Media members got a chance to get some interviews with the rookies this week and the players also had a chance to take part in events like this one for Twitch.
There has been a strong rivalry between Fultz and Ball, the draft's top two picks, since they both arrived in the Pac 12 conference to play for Washington and UCLA, respectively, last season.
We know though that at the end of the day, modern NBA players tend to be friendly with one another so it may not be that huge of a surprise that Fultz, who is signed with Nike, is interested in sporting some Big Baller Brand as well.