The Minnesota Timberwolves have announced Fitbit as its jersey patch sponsor for the upcoming 2017-18 season.

The video on Twitter sports shooting guard Zach LaVine using Fitbit technology through his recovery process from a torn ACL and how the wristband has helped him keep track of his calories, heartbeats per minute, and even his sleeping patterns.

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The most notable partnerships thus far have involved the Cleveland Cavaliers and tire giant Goodyear, the Boston Celtics with the ever-popular General Electric, the Philadelphia 76ers with ticket re-saler StubHub, and the Orlando Magic with, of course, Walt Disney World.