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Kevin Durant joins Canadian cannabis company

Nets, Kevin Durant

Brooklyn Nets All-Star Kevin Durant and his Thirty Five Ventures business partner, Rich Kleiman, are teaming up with Canopy Rivers — a venture capital firm that specializes in cannabis.

According to a report from Yahoo Sports, Thirty Five Ventures announced on Tuesday that they will be joining the strategic advisory board at the publicly-traded venture capital company affiliated with Canopy Growth.

One of Canopy’s goals in this partnership is to use the brand development experience of Durant and Kleiman. Canopy will also look to utilize the duo’s expertise in marketing throughout the sports and entertainment industries to co-invest on cannabis-related deals.

“Kevin Durant and Rich Kleiman have built an incredible brand worldwide, investing in and growing some of the cannabis and tech industry’s hottest companies,” Canopy Rivers president and CEO Narbé Alexandrian said in a press release, via Yahoo Sports.

“We’re excited to combine our venture capital knowledge and cannabis domain expertise, and we believe that this partnership will drive success for our portfolio as we continue to grow it in the years ahead.”

Thirty Five Ventures has already invested in several tech companies, including Lime, Ember, Postmates, Coinbase, and Robinhood. Furthermore, Thirty Five Ventures produces The Boardroom, which is an ESPN+ program that explores trends and innovative endeavors across the business of sports.

Durant was traded to the Nets this offseason. Unfortunately, though, the former Texas standout is expected to miss all of this season as he recovers from an Achilles injury.