Big Baller Brand is on the verge of becoming a massive failure after everything that’s happened over the past couple of months. It’s co-founder, Alan Foster, has been accused of stealing money from the business. Then, New Orleans Pelicans guard Lonzo Ball, the face of BBB, has already distanced himself from the sports apparel company.

Still, LaVar has been doing everything he can to keep Big Baller Brand relevant. Although none of his efforts seem to be working, he’s confident enough that the business will soon recover.

Well, Lonzo begs to differ.

In the newest trailer for the Facebook Live series Ball in the Family, Zo had an exchange with LaVar where he said that BBB is now demolished and that he’s not the only one who sees it that way.

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Lonzo: The brand is demolished right now.

LaVar: That’s how you feel, the brand is demolished.

Lonzo: That’s how everybody feels.

LaVar: Who’s everybody?

Lonzo: The world.

LaVar: The brand is not demolished.

Lonzo: You got it, man.

Yes, one can argue that this conversation is staged, but in reality, Lonzo isn’t wrong. Big Baller Brand hasn’t been able to live up to the hype that LaVar created. People have been dissatisfied with the company’s products, customer service, and shipping delays. It has been a disaster right from the beginning, and it won’t be changing anytime soon.

The decision of Lonzo and his brothers to distance themselves from the company might’ve just been the final nail in its coffin.

But hey, it still has LaVar.