The Los Angeles Rams are looking to secure the services of another franchise cornerstone moving forward. Wide receiver Cooper Kupp is currently finalizing a three-year contract extension with the team that drafted him 69th overall in the 2017 NFL Draft. The Eastern Washington standout is entering the final year on his four-year rookie contract signed back in 2017.

ESPN Senior NFL insider Adam Schefter reported the contract developments on Twitter:

According to NFL Network's Ian Rapoport, the deal will include up to $48 million for Kupp:

Cooper Kupp was the seventh wide receiver drafted in 2017 and became the second-highest pick in Eastern Washington's school history. He only comes in behind Michael Roos who was taken by the Tennessee Titans with the 41st pick in the 2005 NFL Draft.

The Washington native played his rookie season primarily as a backup to veteran wideouts Sammy Watkins, Robert Woods, and Tavon Austin. He looked to continue to productive showing in his sophomore campaign but was marred with a torn ACL injury sustained in a Week 10 game against the Seattle Seahawks.

He bounced back strong last season as a full-fledged starter in the Rams' offensive rotation. He was able to establish himself as a major contributor and posted career-high numbers in receiving yards with 1,160, receptions with 94, and scored touchdowns with 10 through 16 games played.

A third-generational player, Cooper Kupp will aim to follow in the footsteps of his grandfather and father as he continues his own journey in the NFL. With three more years in Los Angeles, the four-year veteran is looking to make an impact and power the Rams to greater heights moving forward.