Dallas Mavericks owner Mark Cuban believes new Houston Rockets owner Tilman Fertitta got a bargain with the record $2.2 billion price he bought the team for.
When asked by Dalton Trigg of Mavs Moneyball what he thought about the Texas rivals’ sale, Cuban cited the demand for live content like what the NBA provides will make Fertitta’s investment a valuable one.
“[Fertitta] got a bargain. The streaming world is going to make destination live content even more valuable. It's much harder to draw an audience over the top with unlimited choices versus TV where we are one of 200 channels.”
NBA teams have seen their value skyrocket over the past few years. The last two teams to be sold, the L.A. Clippers and the Houston Rockets, both went for more than $2 billion, far surpassing their respective evaluations.
A big factor in the NBA’s growth has been their recent big-money television deals, which have put a premium on live content like the NBA in an increasing age of on-demand. And it seems Cuban believes the live content the NBA provides will only get more valuable in the future.
Cuban is one of the savvier owners in the league, and he probably knows a bargain when he sees it. After all, he’s turned a $285 million investment in the Mavericks and in less than 20 years has built the franchise up into one that’s valued at over $1.4 billion.
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