Sixers’ Joel Embiid wins trademark for ‘The Process’
The United States Patent and Trademark Office (USPTO) has approved one trademark application for Joel Embiid’s “The Process” nickname.
Darren Rovell pf The Action Network reported the development while also citing that the Philadelphia 76ers center still has 20 pending trademark applications for “The Process.”
JUST IN: The US Patent & Trademark office has made @JoelEmbiid the registered owner of one trademark for “The Process.” Embiid has 20 other applications for the mark pending. First reported by @JoshGerben. pic.twitter.com/TETxjijbr2
— Darren Rovell (@darrenrovell) May 14, 2019
According to the trademark which the USPTO issued on Tuesday, “The Process” is now classified under “Class 25” apparel. This includes “shirts, sweatshirts, shorts, sweatpants, hats, and flip flops,” per the document.
As can be noted from Embiid’s application, he — through his agency CAA Sports LLC — inquired and filed for the trademark in October 2016. Based on recent reports, the Sixers All-Star and his camp has also filed for trademark for ‘The Process” on basketball camps, toys and much more.
Now that the USPTO has approved one trademark for “The Process,” expect Embiid to promote a new line of sports apparel. Before you know it, “The Process” should become a household name not only among Sixers fans but also sports fans in general.
The Sixers have bowed out of NBA title contention this season after losing to the Toronto Raptors in the second round of the playoffs. However, Embiid savored a personal triumph on Tuesday. Let’s hope this is just the beginning for his “The Process” trademark.